Taking African-led Entrepreneurship Education to the World: Our Partnership with The King's Trust International

We have news!

We have been recently selected as the official partner for The King's Trust International, one of the world's most prominent impact organisations, and tasked with the redesign and build of their large-scale Enterprise Game to be deployed across six Commonwealth countries.

"We couldn't be more delighted with our collaboration with Sea Monster. From the outset, they invested the time to truly understand not only the goals of the project and the ambition of the charity, but crucially the lived realities of the young people this game is designed to empower. They brought creativity, pace, and real energy to the process."

- Jo Parsons, Director of Delivery and Impact at The King's Trust International

‍Why Games? Addressing the Youth Unemployment Crisis

Youth unemployment is at crisis levels globally, and traditional education is struggling to keep up. Conventional business training remains theoretical, expensive, and, for the young people who need it most, often completely out of reach.

We've long believed that games are uniquely positioned to close that gap because of their unique value proposition: 

• Deeply Engaging: Players spend extended, voluntary time in the learning environment, driving retention through play rather than theory.
• A Safe Space to Fail: In a game, failure has no real-world consequences, allowing young people from high-stakes environments to test strategies and learn from mistakes without risk.‍
• Data-Driven: Every interaction generates measurable learning outcomes, tracking real skill development in real-time.

Our Local Design Philosophy

In many Western contexts, entrepreneurship is a lifestyle choice - something you do because you want to build something. In South Africa and across the continent, it is most often an economic necessity. That distinction is critical as it shapes everything from the scenarios we design, the limitations we consider and the technologies we use for deployment. 

"An entrepreneurship education tool designed for this context cannot simply be adapted from a Western curriculum. It must be mobile-first, offline-capable, and culturally relevant. The tools we are building in South Africa, for South African realities, are the tools the world needs." 

- Glenn Gillis, Sea Monster CEO and CO-founder

A Track Record That Got Us Here

This partnership with The King's Trust International follows a body of work that has cemented our position as specialists in this area: 

The Allan Gray Entrepreneurship Challenge (AGEC): a mobile-first business simulation to teach key business skills and inspire entrepreneurship across Southern Africa.

Chow Town on Roblox (Nedbank): the first African bank-led game on Roblox, with over 1.5 million visits where players learn money management through an afro-futuristic restaurant simulation. 

My Lemonade Day: an ongoing partnership with US-based Lemonade Day, translating their established entrepreneurship programme into a digital companion app for children aged 5 to 13. A reminder that starting to learn about value and enterprise early is key to success.

Looking Ahead

As we expand our global footprint, this partnership represents something more than just a new project for us. It signals a shift where designing for the most challenging environments first produces the most robust, scalable solutions. Not the other way around.

With The King’s Trust International, we're building a solution we truly believe in, for a cause we care about, with a partner who has spent decades proving that young people, given the right tools, are capable of extraordinary things.

We can't wait to show you what we create. Stay tuned!