.svg)
.svg)
.svg)
Today, gaming isn’t just an entertainment vertical. It is a cultural powerhouse where identity is forged, communities are built, and the next era of brand loyalty is being decided. If your brand strategy still treats gaming as a " disposable add-on," you aren’t just missing a trend, you’re missing the audience. Whether you're considering your first games activation or refining an existing strategy, this guide is for you.
For years, the marketing world has viewed gaming through a narrow lens: a niche hobby for a specific demographic, confined to consoles and basement setups. Even so, while the industry waited for "gaming" to become mainstream, it became something much bigger. It became a mass-market daily habit and a critical part of the digital diet for over 3.58 billion people worldwide.
What's Inside?
The data vs. The myth
To lead in this evolving digital era, we have to stop marketing to the stereotypes of the past. Our latest report, Demystifying Games, takes a cold, hard look at the global data to separate fading misconceptions from the new reality. We tackle four core myths holding brands back:
• Myth 1: Gaming is only for kids – The data tells a different story - eg. the average gamer is 37 years old.
• Myth 2: Games are just for entertainment – Far from it. Games have evolved into the new social infrastructure, search engines, and shopping malls. From LinkedIn driving daily habits to Chipotle driving burrito sales, we show you how brands have used play to solve real business problems.
• Myth 3: Games and Gamification are the same – They aren't. One is a destination (immersive worlds); the other is a tool (mechanics like points and badges). We explain why knowing the difference prevents wasted budgets.
• Myth 4: Games aren’t a significant part of the media industry – Gaming generates 3x the revenue of the Global Box Office and Music Industry combined. While 95% of people are on their phones while watching TV, gaming demands 100% focus.
Lead the Conversation
The digital landscape is moving faster than the traditional marketing playbook. Right now, there is a window for brands to transition from being spectators to becoming participants in the most engaged communities at this point in time.
Whether you want to explore gaming for your brand, have a burning question or are keen just to talk strategy, pop us a message!
Grab your FREE copy of this report by filling in your details below.
.gif)
