What's your story and what can Sea Monster do for you?
What are you looking for?
Where are you in the process?
Who is your intended audience?
Tell us more
Name
Please provide your first name
Surname
Please provide your surname
Email
Please provide your email address
Country
Message
Please provide some information about your enquiry
Welcome aboard!
Someone from our team will get in touch with you shortly.
Back Home
Oops! Something went wrong while submitting the form.
Chow Town

Introducing the first African bank into the Metaverse

Client
Nedbank
Industry
Financial Services
Service
Roblox Game

Sea Monster helped Nedbank become the first African bank to launch a Roblox game.

Underpinned by positive money management messages, Chow Town stands out within Roblox as an identifiably South African game intended to inspire the next generation of entrepreneurs.

Build a game that teaches kids about entrepreneurship.

As a part of many digital firsts for an African bank, Nedbank wanted to provide an entertaining, educational experience on Roblox, targeted at tweens.

The aim was to authentically connect a new generation to the Nedbank brand and brand purpose, empowering them with positive money messages in a culturally relevant context.

Connect, educate and empower a new generation.

We developed Chow Town – a restaurant “business tycoon” game themed around South African foods, characters and the unique cultural experience of the “braai.” The game immerses children in a fully afro-futuristic street market where they can become their own takeaway bosses or spend time socialising with other young entrepreneurs.

14
min
Average engagement time per session
225.4
k
Visits
1.3
k
Favourites
86
%
Positive rating
Results last updated: Oct 07, 2024
One of the most remarkable teams I’ve ever worked with. Your professionalism, passion and partnership made this game a success. Thank you!”
Anisha Khan
Head of Agile Operations Delivery
Let's make something
Let's make something new together.
new together.
Start a project