Gamifying assessment for Toyota's new value chain shifts

Build a game to support product training for dealership employees

After the introduction of a new global product offering, Toyota wanted a digital companion game to be created in order to supplement their existing training programme.

In order to reinforce and test Toyota dealer’s understanding of their internal value chain, the game needed to provide a broad grading system to show supervisors how users performed.

Drive, engage, assess and learn.

We developed a bespoke browser game which took employees on a 'test drive' with a Toyota prototype vehicle. Set in the ambient, KINTO-themed 'Sky City', the player’s route through the futuristic metropolis was determined by responses to 'guest briefs' from characters looking for the right car deals.

Given the challenge to build a plan for each guest via a series of simple questions, employees could apply their knowledge and be evaluated on their accuracy. The game also encouraged users to empathise with their customers, and draw on their expertise to offer them the perfect plan.

This combination of skill testing and emotive engagement enabled Sky Drive to harmonise with the goals of Toyota’s overall training course, while providing a more enjoyable experience for its learners.