Sea Monster Insights

While it’s important to acknowledge the potential risks of any hobby turning into an obsession, the moral panic around gaming has largely been overstated. Research increasingly shows that gaming can have positive effects on mental health, especially when we consider the unique benefits of impact games. As the world grapples with widespread mental health challenges, there’s a compelling case for integrating gaming into our wellness toolkits.

According to the GMSA State of the Industry Report on Mobile Money for 2022, there were 184 million active mobile money accounts in Africa in 2021, which completed over 36 billion transactions, valued at more than $700 billion. While the growth in payments and e-commerce have been nothing short of stellar- driven in large part by the pandemic- fintech is driving major changes throughout the entire banking ecosystem.

4:29 PMClaude responded: Generation X sits between the Baby Boomers and Millennials, and marketers have long overlooked them. That's a mistake, because they're a highly engaged, ready-to-spend audience with more purchasing power than younger consumers.

Gamification is the use of game-design principles in non-gaming contexts, applying elements like point systems, rewards, and challenges to make learning and behaviour change more engaging.

HIV still poses a real threat, but young people aren't seeing it that way. Serious games let us tackle tough topics where people already are, and make the conversation stick.